Fundraising and Promotion – more info



Great Charity Fundraising Ideas

Raising a regular amount of money is obviously vital to many organizations just to keep going. But coming up with novel fundraisers not only helps to bring in much needed cash but can also raise the profile of your group or good cause.

Many ideas are tried and tested but the really great charity fundraisers come about when people try to think outside the box a little bit. Even if you can’t come up with of a totally new fundraiser try to think how you might change or tweak an existing plan. How can you add some value?

A good way to start is by looking at your cause and having a brainstorming session around it. Use it as your central focus but then let your imagination run wild. You might be surprised with what you come up with. Even wild and wacky ideas can work if you can get enough people behind them.

If you are passionate about your cause it will shine through in all your charity’s activities!

These great Easter fundraising ideas

Are “eggsactly” what you’re looking for!

Easter Sunday 16th April 2017

Easter is a major celebration and festival in many parts of the world.

Of course that means it’s also a great opportunity for coming up with some top Easter Fundraisers.

  • Breakfast, lunch or tea with the Easter Bunny – Invite children to a special Easter Bunny party.
  • Easter Bunny Hop – A fun bunny dance party where everyone has a pair of rabbits ears.
  • Easter Bunny Pizza Party – This is a guaranteed winner with the kids. Simply shape your dough into a rabbit’s face for a perfect Easter Fundraiser.
  • A simple Easter cake / cookie competition is an easy addition to any Easter Fundraiser.
  • Easter Egg Hunt – This is a well known part of many people’s Easter. Small wrapped chocolate / candy eggs are hidden around a certain area such as a garden, playground, sports field. Children then hunt for the eggs. There are lots of variations fundraisers can do around this. Charge a fee to take part or use the Easter Egg Hunt as a free event around which you can work some other fundraising ideas such as raffles, fete activities and refreshments.
  • How Many Easter Eggs in the “Jar?” – Fill a jar with small candy eggs. Charge people to guess how many. Closest guess wins.
  • Raffle a Big Easter Egg – A really big Easter Egg in a basket makes a great focal point for an Easter raffle.
  • Easter Egg Hats – Any knitters in your group? These cute egg hats are perfect to sell at any Easter Fair.
  • Easter Egg Toss – This is a great idea for sports fundraisers or older school groups. An egg is thrown between 2 people, the distance between them increasing each time a successful catch is made. The winner is the longest completed throw without the egg being broken or dropped. This could be a great focal point for a special Easter event (fancy dress would add to the fun!) or just as a simple fundraiser alongside something else.
  • Lucky Egg Fundraiser
  • Golden Egg – There are lots of variations you can do with this fete favorite and it is particularly appropriate at Easter. A tray of painted eggs part buried in sand / shavings. One has a golden mark on its base to mean a prize. This rig up was for Red Nose Day in the UK.
  • The number of eggs is down to you how much you are charging and how often you want to give out a prize
  • Easter fundraising stall
  • Easter Egg Shy – The Easter version of a coconut shy – perfect for an Easter Fundraising Fair. Replace the normal coconuts with painted polystyrene or Paper Mache eggs. Knock them off to win a prize. Sent in by Little Buds Charity- UK
  • Decorated Easter Egg Competition – Get people to decorate an egg. This might be the most detailed and beautiful ornamentation or the funniest face and accessories (wooly wigs, felt hats etc).If real eggs are too small to show the true artistic talent cover balloons with Paper Mache and have some bigger efforts. A decorated egg competition makes a good focal point around which you can work some other fundraisers. If your eggs were impressive however you might like to display them, for instance at an Easter event, a town centre during Easter or outside your church after the Easter service with a collecting jar, plate or bucket in front of them. People could then vote for their favorites with their spare change; the egg that collects the most cash being the winner. This is a very old Easter tradition but can make a great Easter fundraising idea too. It works very well as a cute fundraising idea for kids as they all get dressed up in hats too big for them and a few of Mum’s accessories.


  • Alternatively encourage children to make their own Easter Bonnet. These can be traditional or a modern take on the idea. All entrants then parade at your fundraising event before a winner is chosen. Note: You can setup a table with lots of stuff to make hats with and let the people make their own way out Easter hat.
  • Tip – The local press love this sort of thing at Easter so make sure you let them know.


Valentine’s Day

Love Is In the Air

You’ll Love These Valentine Fundraising Ideas Too!

A day of Love, Romance……. and Fundraising


Check out these great Valentine fundraisers and don’t forget to tell us about your own.

So what fundraisers will make your heart skip a beat? Here are some great valentine fundraising ideas to get you going.

On Valentine Day lovers traditionally exchange cards, gifts and other small tokens of their love and commitment to each other. These can be jokey or serious and there is lots of potential for charity fundraisers to muscle in on this market.

  • Sell Valentine Roses: Ever since medieval times the red rose has been the symbol of love the world over.
  • Selling roses singly or by the dozen can therefore be a major earner on Valentine’s Day.
  • The difficulty is getting hold of them, as of course it is a major day for every florist and nursery in the country. If you can get hold of roses, and you will probably need to have made arrangements some time in advance, then you are pretty much guaranteed success.
  • Take orders in advance or sell them singly from a stall at the exit of your school or workplace. Alternatively have a table in the local shopping mall or high street.
  • You may also like to tour the local restaurants in the evening. Many couples will be out having a romantic dinner. Who better to help their candle-lit canoodling than you, by offering them (with the restaurant manager’s permission) the chance to buy a red rose?
  • Another option is to team up with a local florist and suggest a donation to your group for every rose purchased as a marketing opportunity for them. In return you might like to offer your services on the day helping to deliver roses and other bunches of flowers. Valentine’s Day is obviously a very busy 24hrs for florists so this offer may be quite attractive to an overworked flower seller. Get you deal set up well in advance however and don’t let them down.
  • If real flowers are too difficult to organize there are also lots of rose related fundraising items that you could be selling: Wooden roses, chocolate roses, rose petal scents and bath oil etc.


Make and sell Valentine cards:

If you can do these nicely you will find a ready market. Most groups have a couple of keen “crafters” amongst their number.

The best Valentine fundraising ideas are always personal.

Someone we know who was good at calligraphy raised a lot of money by personalizing cards.

She took orders at her work in the 2 weeks before the 14th. Her fundraiser was really popular and people seemed to love the fact it was that bit different and helped a local good cause.


Make some cookies

Heart shaped Cookies and Valentine Cupcakes are a simple Valentine fundraiser.

Who could resist a tasty little number specially decorated for Valentine’s Day?


Dinner and Dance

You might choose to work with a local venue for this. Your event can be as showy or as informal as you wish. Maybe you could come up with some interesting variations.

How about a lunchtime Valentine’s Day meal; followed by an afternoon tea and dance for seniors, or an evening young teen event.

One beach cafe in the South of England takes over the local seafront tram service renames it The Love Train and does a whole package evening including meal and transport on the train to the cafe for a brilliant and popular charity Valentine fundraiser.

Wall of Love

Valentines is a time when people want to show the world just how much their special someone means to them.

How much would they pay to post their love for everyone to see? And support their favorite’s good cause or that of their loved one at the same time.

Why not set up a “Wall of Love” where, for a small fee, romantic souls can share their love with the world. Charge either a fixed amount or a donation for the chance to display a “heartfelt” message on your wall of love. Don’t have anyone special at the moment how about a message of love to your mum, or grandmother, family member, friend, or even the family pet – anything to support the cause.

The wall in the picture is in a shop window but you could easily do this at a church, community hall or school. Of course your wall of love could also be online – time to have a word with that teenage techie!

So there you are St. Valentine Day.

And whether they are young star-crossed lovers or loved up seniors everyone is looking for a little romance.

A few well chosen Valentine Fundraising Ideas have also got to be the order of the day. You wouldn’t want to miss a great opportunity would you?


Fundraising Books

All the latest fundraising books, and guides to fundraising

There is no shortage of books and guides for fundraisers. They come in all sizes and formats.

Some go for the quirky happy-go-lucky approach. Others are far more business focused and serious.

Some guides are all about the practicalities and processes of running a fundraiser or annual program. Many however are a simple list of fundraising ideas intended to provide a starting point for your own great fundraisers.

There are also lots of books advising you how to make winning grant applications and a number of really good books about writing great fundraising letters.

Please note – We do not recommend or advertise any book which we do not feel best serves the needs of our visitors.


Fundraising Parties/Fairs


Roll up….Roll up its time for the annual summer event. This is one of the most important events on the summer fundraisers calendar.

The weatherman has promised a sunny day. The marquee has been booked, the raffle tickets ordered. The refreshments team is debating the money making potential of ice cream cones or big sundaes.

But wait! How can we make our annual party more fun, more interesting, and a bit more profitable?

The answer of course is check out all the party and fair pages.

Listed below are all sorts of ideas especially for use at village fetes and fairs. All these brilliant stall ideas are really easy.


Fundraising letters

Writing effective communications to companies is often an important part of a non-profit organization’s money raising strategy. This might involve anything from a simple request to a company for a raffle prize, to asking someone to sponsor an entire charity program, sports team or event.

In all cases a carefully targeted, well written letter is vital. Writing good fundraising copy can be a daunting task for some people. But it needn’t be complicated.

The most important thing to remember is – Have a clear idea what it is you are asking for……and ask for it!

If you are not sure exactly what it is you are after how is the recipient to know? If your request is hidden beneath paragraphs of waffle how will it be found?

If you are writing on a computer you may even like to type the question “the ask” into your letter first- halfway down the page. Nice and clear and simple.

Then you can put the rest of your brilliant fundraising letter together around it.

So do you know what it is you are going to ask for? Great now here are a few simple rules that will make life easier for both the writer and the recipient.


Target the right person at the right company

Here is where you need to do a little research.

Find out who it is you need to address your letter to?

Who deals with these requests?

To find out you can ring the company or visit their website.

If you know someone who works there see if they can find out for you.

There are good reasons for doing this:


You look more professional and business-like – a good home for that company’s donation.

A personal dialogue with a named individual is more likely to receive a favorable response.

Unless properly targeted your letter may spend ages “doing the rounds of various departments (and it will not be anyone’s top priority) until it eventually stumbles its way on to the right desk 3 weeks later!

If you do find out all the correct information don’t forget to record it in a contacts folder. It may be wanted again in the future.


Give your fundraising letter a headline

Use a headline at the top of the page to instantly explain what it is about.

This is particularly important when writing to larger organizations who may be dealing with a considerable number of requests from different people………………… didn’t think you were the only group writing to that chocolate company asking for a raffle prize did you?!

A good headline should come above the main body of your letter in a slightly bigger bold font. Keep it short and simple.

Examples – Request for a Raffle Prize or Request for Sponsorship


Tell them a bit about your organization, but don’t go overboard

Of course you need to tell them a bit about your group but keep it quite general.

Choose your words carefully -your cause may be the most important thing on the planet….to you….but not to everyone. Use a couple of good descriptive sentences but be wary of “over-egging the pudding”.

Do not include detailed facts and figures or mission statements.


Tell the story

It is the stories that will make the connection with people, make sure you are telling a good story.


Provide good clear contact details for you or your organization

Let them know exactly who they should contact in your organisation for more information. If this is not you ensure you brief other people about the fundraising letters you are sending out.

If your organization has headed paper do use it.

If you have a charity registration number put it at the top of all correspondence.


Sign in your own name on behalf of your organization

When you sign a fundraising letter, remember you are trying to build a relationship or at least make a connection. The personal touch works.


Don’t forget the Thank You

If you do get a good response from your request write them a note to say thank you. Let them know how much you raised and how popular it all was etc.

This is both polite but also makes good sense- you may want to approach the same company again in the future.


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